1. Prepared and organized:
To succeed, franchises have to be prepared for anything (eg, a sudden increase in demand, the shortage of a product, change in prices).
For example, in regards to content marketing, startup is essential if your online presence is very important to work early. You must be always ready to publish content. Always have days where it will be impossible to sit to write.
So ask yourself: What products can be created in advance and without having too much inventory? Think that will be the emergency kit in your startup.
Set a roadmap and plan for what might happen. How Are You articulate situations as a new hire, a decline product…? You must create an operation manual. This way, your team will know how to handle such situations without having to be present, for example, the CEO of the startup.
What makes Starbucks?
Has well defined internal operations manual with all the instructions you need employees in every situation. They are very good considering all operational. The user experience is the same, whether you’re at Starbucks. No matter you are in London, New York or Barcelona.
2. Hire the right people:
One of the main reasons why people do not mind spending $ 5 at one of its cafes is because the experience is fantastic. Who would be able to interact with their employees is not worth spending a little more money?
Starbucks makes sure your brand is properly spread throughout the people they hire. They are very detailed about what you want the Starbucks brand represents: “The employees are the face of Starbucks. Create uplifting experiences for people visiting the shops and make the perfect drink: a drink and a person at a time. “
As a startup, you know very well how important the details. Starbucks understood from the beginning. One of the simplest and yet the most intricate detail, is the human capital. What position adopted when in front of customers?
Every job, whether or not for the customer, must be imbued with the culture of your startup. You may find candidates with all the skills and qualifications necessary to perform the job, but are not suitable for your brand. Think one of the most important things for your business has to be the people behind.
3. Create loyal fans:
Create a mass of loyal followers. You will not create a product out of this, but what can you do to reward your super-fans?
Consistency is the key. And, how do you not fall in love is with these flavors?
When you order the secret menu, you feel like you belong to an elite club Make a promotion of this type does not require large resources, you can use the creativity of your people or even from your fans. The rewards for loyalty are nothing new. For example, with the most frequent customers “gold card” and a free drink on your birthday, you get to appreciate them more.
Many of the tactics employed by Starbucks may well use the startups. Involve your customers with your product as much as possible: “Customize your mug and call them by name.”
Even if you’re a startup, it does not mean you can not use the tactics used by large multinationals. Plan ahead, try to always be prepared to change. Hire people who fit with your brand, will help to attract loyal users. Reward those who sit in the ecosystem of the brand. Always be with you.
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